BIOGRAPHY - SOCIETY COFFEE

SOCIETY COFFEE BIOGRAPHY

In 2015 Bassam Al-Noubani developed and introduced the concept behind Society Coffee. Bassam

noticed he was encountering an issue that most Texans encounter each morning, as a business

owner, father, and coffee enthusiast, he had to decide between getting a full tank of gas in the morning

or getting a good cup of coffee to help him through the long workday. Bassam understood he didn’t

have time to wait in long lines for coffee or stop by the gas station, and he was aware that many

others had encountered the same difficulty. That is when he had the brilliant concept for Society

Coffee. He worked incredibly hard to develop something that he felt would be useful to most of his

community and to people all over Texas. In result, he integrated two of the most important things into

one, a craft coffee shop and gas station.

Bassam Al-Noubani aspired to create a system that would be renowned for offering uniform and

consistently high-quality ways to acquire craft coffee while on the go from gas stations. He created a

system in which he can show his love for good coffee and share his knowledge about coffee and

make it accessible to anyone and everyone.

To achieve this, he placed the coffee shop in gas stations because gas stations are the most

convenient, and bring in all types of people from different types of backgrounds. Bassam believed that

“the coffee experience isn’t an experience most get to enjoy because they either don’t feel welcomed

in those spaces or they simply do not have time to drive to the closest coffee shop, with Society

Coffee that cancels out both things.” His philosophy was based on the simple principle of having craft

coffee for all people, in all spaces

No longer do you have to choose between a quick cup of coffee and a perfectly crafted coffee made

by the best baristas. Here at society coffee, we are raising the standard for coffee. At society coffee

our mission is to ensure all our customers are able to enjoy a cup of good, real coffee on the go. We

believe every person who enjoys coffee deserves to enjoy the most perfect cup of coffee. We are

bringing artisan hand crafted coffee to neighborhood corners and common spaces shared by the

people.

The wait won’t be long until we make our way to bring you and your neighborhood handcrafted coffee

by local baristas.

We are Society Coffee, craft coffee for all people in all spaces.

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